Case Study: Manpower Deployment at Meesho Sort Centers – Sonipat & Surat

Client: Meesho

Location:

Sort Centers in Sonipat, Haryana and Surat, Gujarat

Scope of Work:

To provide end-to-end manpower solutions for operations at high-volume e-commerce sort centers.

Challenges:

  • Rapid ramp-up requirement during festival and sales periods.
  • Need for consistent workforce availability with minimal attrition.
  • Maintaining operational efficiency and TAT (turnaround time) in a fast-paced logistics environment.

Our Approach:

  • Region-specific hiring drives with quick mobilization from local and nearby districts.
  • Pre-deployment training and on-job orientation for operational roles.
  • Real-time workforce tracking and escalation management through a dedicated site manager.
  • Ensured smooth coordination with Meesho’s operations team for demand forecasting.
  • Recruitment and deployment of over 150+ trained personnel across both locations.
  • Roles included:
    • Pickers & Packers
    • Scanning & Sorting Staff
    • Material Handling Executives
    • Shift Supervisors
    • Housekeeping & Support Staff
  • Shift-wise manpower planning to meet 24/7 operational needs.
  • Compliance with EHS and labor laws.
  • On-site supervisors for real-time workforce coordination and attendance management.
  • 99% manpower fulfillment even during peak periods.
  • Improved process efficiency through stable and trained workforce deployment.
  • Zero downtime due to absenteeism with backup planning and float pool.
  • High client satisfaction leading to repeat engagement and service expansion discussions.